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How NextGens Use Social Media to Promote a Successful Real Estate Business

Mon, Aug 30, 2010

More than 3,000 HAR members make up the 40 and under NextGens (NRG).

More than 3,000 HAR members make up the 40 and under NextGens (NRG). This young leading edge and growing segment of the HAR membership does business a little differently. They are using Web-based tools like blogging, Facebook, Twitter, LinkedIn and MySpace for marketing and lead generation. Here are examples from a few of our NextGens explaining how social media applications are taking their businesses to the next level.

Linked In
LinkedIn is my professional business suite. I started on LinkedIn about two years ago because someone said I should. I played around with it and eventually put together my full profile. I like LinkedIn because it is all about business. As a relocation specialist, I often compete for listings with agents in my area, many of whom have just as many years of experience as me; some have experience dating back to before I was born.

Last year I was contacted by a company that relocates employees across the U.S. They found me on another website and then again on LinkedIn. They chose to contact me because I had a presence on LinkedIn which they considered a professional network. I also had two sellers pull my LinkedIn profile before making a decision to list their home with me. Each one appreciated the time I invested in using creative avenues to expose my services as well as my listings. My LinkedIn account is linked to my Twitter account that?s linked to my profile. Each time I have an open house, price reduction or one of my listings sells, it?s automatically updated on my LinkedIn profile. Being a young professional can be a challenge. However, social media and technology have helped to leverage my business. The more tech savvy consumers become, the more we as REALTORS® have to adapt.

Tiffany Curry
Prudential Gary Greene, Realtors┬« – Inner Loop